Michelle joined Servus in 2010 and has been instrumental in developing and implementing the credit union's digital banking, brand and marketing analytics strategies.

Prior to joining Servus she held executive roles in a number of different industries including telecommunications, transportation and retirement housing. She earned her ICD.D designation from the Institute of Corporate Directors in 2016 and served on the Alberta Motor Association Board of Directors for six years.

Her responsibilities at Servus include strategic planning, organizational change management, people and culture, marketing, communications, insights, community engagement and digital banking.